Squiggles

Your CRM Is Stuck in the Past

Ethan Wood

Published on: 07/04/2026

If your CRM still reflects last year’s business, it’s likely slowing you down. This blog looks at how outdated systems affect quotes, journeys and follow-ups, and why small updates can make everything feel right again.

CRM

Why Generic Systems Don’t Fit Real Businesses

Ethan Wood

Published on: 27/01/2026

Generic systems are often built for ideal businesses, not real working days. This piece explores why many setups feel awkward to use, and what happens when systems don’t reflect how small businesses actually work.

CRM